We’ve selected the better of the two as our first Playboy Sweetheart.” (Sweetheart of the Month was the precursor to Playmate of the Month.) When they appeared as calendar art, they helped catapult her to stardom. ![]() ![]() As described in Playboy's first issue: “There were actually two poses shot au naturel back in ’49, just before the gorgeous blonde got her first movie break. He purchased the rights to Monroe’s nude photos from the Chicago-area company in fall 1953 for a reported $500. Hefner quickly hitched his wagon to Monroe's rapidly rising star. ![]() The 'Playboy' founder was captivated by Monroe
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